E-commerce design should be strategic and attractive at the same time. Some of the common mistakes of e-commerce websites are making their website excessively visual with streak animations which can dial back the browser of a shopper and using various schemes that send out misleading signs. There are additionally some cases wherein the designer neglects to consider the convenience and ease of use of an e-commerce website because he is excessively found his design. Even on the off chance that creative elements add more appeal to a website that ought not to be everything about the website. To design the best e-commerce website, here are a few design tips to keep a top priority.
Visible Shopping Cart
Because an e-commerce website is really designed for shoppers, the shopping cart should be visible. One glance at the website and shoppers should be able to immediately locate where it is. Likewise, when a shopper adds something to his cart, he needs to make sure that it is really added. Hence, somewhere inside your website, there should be an area where the shopper can check his items and for each item added, there should be a notification.
Effective “Add-to-Cart” Buttons
Different call-to-action buttons make visitors and customers react differently. For example, instead of putting “add to cart” or “buy now” some e-commerce websites will use “more details” or “learn more.” The latter will really make it more challenging to make a sale because instead of letting customers immediately buy, you will direct them to read more information instead which they don’t need. Use “add to cart” or “buy now” instead as these directly call for action to customers.
Add a Search Engine
Take into consideration adding a search engine for your e-commerce design. As per some studies, around 20% of the audience really use the search engine in e-commerce websites as it makes finding the item they are searching for easier instead of following the category way. Furthermore, adding an auto-complete function to the search engine will prevent wrong results when the audience types in a certain keyword.
Clear Navigation Paths
On the off chance that you have too numerous items or services to sell, categorizing them all might result in too numerous categories. This can make navigation harder for the audience assuming there are too numerous categories that appear. Adding a “fly-out” function (a function wherein a category box appears when you hover the mouse over an umbrella category) might be useful as it prevents every one of your categories from getting too turbulent.
Controlled Shopping Experience
It might likewise be helpful to let potential audience customize their shopping experience. Every one of them has different needs and every one of them has different preferences. Adding tools that will permit them to match their needs can be very helpful to make their shopping experience easier and more efficient. Make sure to include buttons that will permit customers to sort items by price, size, bestsellers, collections, and numerous others.
E-commerce design ought not to be too troublesome. Think as an audience and what you would need when shopping on an e-commerce website when designing to make sure that everything you need to make your shopping experience better is included.